Automated lead generation
Find your people, capture their details, and fill your pipeline without manual chasing.
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Systems by KB · Built in the Philippines
Serving the US · UK · UAE · Australia · Saudi Arabia
LinkedIn ↗
AI & GoHighLevel Systems
Your business keeps working after you log off.
AI chatbots, Voice AI, and custom GoHighLevel workflows that capture leads, qualify them, and fill your calendar — running 24/7 so you can stay on strategy instead of admin.
Client acquisition system
Running
01
CaptureA lead lands from your ad, page, or DM.
02
QualifyAn AI chatbot or voice agent asks the right questions.
03
BookA qualified lead picks a slot on your calendar.
04
Follow upWorkflows keep nurturing everyone who didn't book yet.
Building systems since 2023Hands-on, not theory
Prompt Engineering, VanderbiltVia Coursera
Go HighLevel & Systeme.io certifiedPlus Facebook & Google
Clients across five countriesUS · UK · UAE · AU · SA
What I build
Four systems that do the chasing for you
Each one is built inside your CRM, tailored to how you actually sell — then handed over running.
Why work with me
You deserve to know who's building your systems
Automation goes wrong when someone follows a template instead of your business. I design systems around how you actually sell — where your leads come from, what disqualifies them, and what happens when nobody replies.
Since 2023 I've built inside GoHighLevel for service businesses: lead workflows, CRM migrations, AI-driven outreach, and Custom GPTs. The result is a backend you can hand over and trust.
"I want business owners to spend their time on the things that actually matter to them."
Kristel De La Cruz- Prompt Engineering trained at Vanderbilt University
- Specialist training in Custom GPTs, AI chatbots and Voice AI
- Hands-on with lead workflows, CRM migrations and AI outreach
- Trusted by teams in the US, UK, UAE, Australia and Saudi Arabia
The stack
Tools I build with
Automation & CRM
- Go HighLevel
- Systeme.io
- Unbounce
- Mouseflow
- ManyChat
Design & content
- Canva
- CapCut
- ChatGPT
Admin & lead gen
- Loom
- Google Workspace
- MS Office
- Apollo.io
- Otter.ai
Credentials
Trained, then certified
What clients say
"Kristel excelled in her roles, consistently delivering work of the highest quality. Her enthusiasm for learning and integrating new technologies into her work has kept our marketing efforts at the forefront of industry standards and practices.
She is also highly proactive, a trait that manifests in her ability to anticipate project needs and coordinate resources effectively to meet tight deadlines."
Rick NorlandPresident & CEO, Thorington Corporation · Ontario, Canada
"Excellent to work with and will continue to hire her for additional work."
Eddie HolfordPresident, EnterEcom Web Solutions · Portland, USA
"Kristel provided consistent, high-quality support across a wide range of areas, including admin tasks, GoHighLevel setup, funnel building, automation workflows, and AI bot training.
What stood out most was her ability to learn fast and adapt to new systems. Working in an AI automation agency requires flexibility and technical curiosity, and Kristel showed both."
NickChief Technology Officer, AI Automation Agency · UK
"Kristel has been an exceptional CRM and automation resource for our GTM team. She consistently took ownership, lifted the load off our shoulders, and delivered with precision, be it customer support, campaign automation, or CRM integrations.
She never limited herself to her KRAs and actively took on complex, high-impact projects, including AI-driven initiatives and marketing research. Over 9 months, she proved to be a truly valuable asset, reliable, resourceful, and always ready to raise the bar."
Ashvini VyasRevenue Growth Strategist · Australia & India
Free 30-minute call
Let's make your systems smarter
Bring your current setup and we'll map what to automate first — better lead flow, smarter follow-ups, or a full backend overhaul.
Good to know
Frequently asked questions
What services does Kristel offer?
Four core services: GoHighLevel automated lead generation, graphic design for high-converting ads, content and ghostwriting, and GoHighLevel appointment booking systems with AI chatbots and voice assistants.
What is GoHighLevel and how can it help my business?
GoHighLevel is an all-in-one CRM and marketing automation platform. I design workflows inside it that capture leads, qualify them automatically, follow up, and book appointments — so client acquisition runs without manual effort.
Do you build AI chatbots and Voice AI agents?
Yes. I have specialist training in designing Custom GPTs, AI chatbots, and Voice AI. These agents qualify leads in real time and schedule appointments 24/7.
What qualifications and certifications do you have?
A Bachelor's in Business Administration and a Postgraduate Diploma in Organisational Design and Behaviour, plus certifications in Go HighLevel Mastery, Systeme.io, Facebook Ads, Google Digital Marketing and E-commerce, Prompt Engineering for ChatGPT from Vanderbilt University, and OpenAI GPTs.
Which countries do you work with?
I work remotely with service-based businesses in the United States, United Kingdom, United Arab Emirates, Australia, and Saudi Arabia. I'm based in the Philippines and work across US, UK, Gulf, and Australian time zones.
Do you work across different time zones?
Yes. Calls are scheduled around your time zone, including US Eastern and Pacific, UK GMT/BST, Gulf Standard Time for the UAE and Saudi Arabia, and Australian Eastern Time.
How do I get started?
Book a free 30-minute discovery call. We'll cover what you need — whether that's better lead flow, smarter follow-ups, or a full automation overhaul.
Get in touch
Send a message
Tell me what you're trying to automate and I'll come back to you personally.
or
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